A Legacy of Exquisite Scents
Natural Oils
Crafted with eco-conscious ingredients for guilt-free elegance.
Long-Lasting Luxury
With 35% - 50% EDP oil concentration, enjoy a scent that lasts from morning to night.
Cruelty-Free
Elegance in every bottle: Our promise of cruelty-free fragrance.
Alcohol-Free
Pure fragrance, no alcohol—gentle on skin, lasting on you.
Mr. Ved Joshi
Founder & Executive Director
A visionary first-generation entrepreneur, Ved Joshi began his journey in the world of antique and luxury car trading, successfully navigating the industry for over a decade. However, his deep-rooted passion for fragrances led him to embrace the art of perfumery, transforming his lifelong interest into a thriving business. Driven by the desire to bring exclusive and captivating scents to the masses, he co-founded Rafahia Corporate Pvt. Ltd., marking the beginning of an extraordinary journey in the fragrance industry.
Today, he stands as one of the most influential perfumers in the industry and is the largest supplier of Arab Star, a premium fragrance brand renowned for its diverse and exquisite range of perfumes. Under his leadership, the company continues to push the boundaries of innovation, setting new benchmarks in the global fragrance market.
Shri. Amit Garg
Independent Director
A Chartered Accountant by profession, Shri Amit Garg serves as a pillar of wisdom and mentorship for the company. As one of the most esteemed directors, he has been instrumental in guiding and shaping the group’s vision, offering invaluable expertise and strategic support. His leadership ensures that the company remains on a righteous path of growth, fostering a successful and promising future in the business fraternity.
Ms. AJeya Hudda
Chairperson & Managing Director
A graduate in Journalism & Mass Communication, Ms. Ajeya Hudda brings over 11 years of expertise in global luxury trading and marketing. Her decade-long career in Luxury Market Management has seen her successfully conceptualize and launch brands, execute ATL & BTL strategies, and drive market sustainability.
Having held key roles, including PR & Liaison Head at multiple firms and Vice President at Imperial Holding Group, she has been instrumental in brand-building across South-East Asia. Now, as the founder of her own luxury venture, she delivers exceptional products in fragrances, clothing, art, and handicrafts across India and the Middle East.